Facebook releases its second attempt to copy rival TikTok by leveraging POPULARITY of Instagram

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On Wednesday Instagram launched its short-form video feature, Reels, in an effort to compete with the rapidly-growing TikTok. Instead of operating as a separate app, Reels can be found within the Instagram app itself by selecting “Reels” at the bottom of the Instagram camera. Reels allows users to create 15-second clips, like TikTok, and share them publicly or with friends within the Instagram app.

Read MoreFacebook releases its second attempt to copy rival TikTok by leveraging POPULARITY of Instagram